One Part Idea is a boutique content marketing agency that connects brands to their customers by creating content that is valuable, relevant and engaging.

One Part Idea is part of Hello Espresso, a group of companies that provide professional consulting services across a range of disciplines including: media and government relations, broad spectrum marketing and communications and strategic content development. Hello Espresso also publishes InnovationAus.com, a publication that provides news and commentary on public policy, ICT and business innovation written by some of Australia’s most well respected journalists.

Our experience as storytellers gives us a natural advantage in producing content that is compelling, distinct and relatable. From building brand awareness, educating to entertaining audiences, we craft content and strategies that amplifies your story and ideas across all channels.  We believe this happens  through  credibility,  influence, integrity and thought leadership. We focus on this in four ways:

•    Getting your strategy right

•    Influence, not churn

•    Great media relations, because this matters now more than ever

•    Creating credible compelling content

One part idea, one part strategy


We believe the success of each idea is supported by a well-defined strategy to help you amplify your story and ideas across all channels. We are adept at developing thought leadership campaigns that carry an authentic voice and deliver a unique perspective (i.e. your message) in an often crowded market.

Using our depth of experience, we have designed a game changing methodology that gets to the heart of your organisation, finds insight and expertise and turns it into great content. From there, we take advantage of the news cycle, map your story and give you a game plan that puts you in control developing powerful stories ready to be communicated across the most important channels available to you. 


The narrative sets the scene

Moving beyond content ideation, One Part Idea's nimble storytellers translate ideas into content to engage with your audiences in different environments.

From thought leadership narratives for LinkedIn, opinion pieces to supplement the viewpoints of breaking news to customer case studies to help you win the deal, we draw on the expertise of some of the most experienced journalists and writers in the country to deliver great copy on time, and on budget. 


Case studies and customer success stories: Case studies are a credible way to hero your customers, and at the same time, your product or service. We work with your sales teams and customers to deliver authentic and real success stories to support your colleague on the front line.

Newsletters and EDMs: With many of our professional writers ex-journalists, their trade is in writing stories that draw readers in, in an authentic voice that reflects your brand and positions it as a thought leader.

Opinion pieces, bylined articles: Done well, opinion pieces are a great way to showcase your thought leadership and expertise. Publications are always on the look out for high quality content and will often offer knowledgeable and insightful spokespeople the opportunity to pen an article on a topic relevant to their readership.

Internal communication support: Our team can act as an extension of your team and support you with the creation of internal communications materials when you don’t have the time: from executive communications and town hall presentations, to customer and sales presentations and employee publications.

Targeted amplification


One Part Idea benefits from many years of media relations expertise from across the Hello Espresso group.  Our team consists of a broad range of journalists and media relations professionals who can help develop the right pitch for every publication.

While media relations has become a smaller percentage of many communication plans, it is still vital for many companies. We work closely with our clients to ensure that all media outreach is smart, informed and effective. 



Arresting Visuals

We work with brands to produce compelling stories that can be translated across platforms. From video case studies to developing high quality B-roll footage for broadcast channels, we have a range of long term partnerships to deliver great visual assets.


Video: Live streaming video production, hosting and distribution. Across the video spectrum, from full movie production quality video to quick budget cartoons and media room style interviews.

Audio:  Easily recorded and distributed sound bites and audio recordings

Infographics: Infographics are a great supporting element in supporting news pick up and increased coverage. We also have traditional graphic design services.

Photography: We work with some of Australia’s most experience photographers to help our clients compliment their stories with images





Personal and social


Developing and carrying out a social media plan can be time-consuming and difficult. This is where the team at One Part Idea can help.

We can evaluate your social media presence today and deliver a tailored strategy for the future that easily integrates with your marketing and PR plans. This can include a social media review, channel analysis, strategy, roadmap and measurement.

From here, we design a conversation calendar for your chosen platform – where it be a creative consumer campaign for Facebook or very niche B2B LinkedIn campaign.